At the time we chose this book, late 2009 early 2010, “split testing” or “A/B testing” was becoming an omnipresent part of the startup landscape. To be able to present various versions of a product in order to measure their effectiveness seemed almost like a superpower back then. For some decisions, you didn’t have to lean on your product sense alone. You could get insights by watching how your customers actually used various versions of what you’d built, and respond in kind.


Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

techbookclub · sf