At the time we chose this book, late 2009 early 2010, “split testing” or “A/B testing” was becoming an omnipresent part of the startup landscape. To be able to present various versions of a product in order to measure their effectiveness seemed almost like a superpower back then. For some decisions, you didn’t have to lean on your product sense alone. You could get insights by watching how your customers actually used various versions of what you’d built, and respond in kind.
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